Posts by Alex Dumitru

The Science of Learning: Focused and Diffuse Thinking

Have you ever felt stuck while studying? When students feel like they have hit an academic wall, it is difficult to know what to do next. In times past, psychologists and other experts tended to suggest that the best path forward was to buckle down and intensely focusing on subject matter for long periods at a time. However, recent research suggests otherwise.

Focused and Diffuse Thinking: An Analogy

Cognitive experts have identified that the human brain utilizes two processes when learning new information:  focused and diffuse thinking.  In order to understand the way these processes work, it helps to use an analogy. Picture a pinball machine. In this game, you pull a plunger and release it, sending a ball into the game table to bounce off rubber bumpers and score points. The areas of the game table where the rubber bumpers are close together represent focused thinking.

The ball – our thoughts – bounce around within a limited area very quickly. We think attentively and concentrate only on information that is pertinent to the subject matter at hand. Conversely, in areas of the game table where rubber bumpers are spaced more widely is representative of diffuse thinking, where thoughts are somewhat random and unrestricted.

The Brain Utilizes Both Processes to Learn

It may seem that focused and diffuse ways of thinking are polar opposites of each other. As it turns out, they work in tandem.  Learning is most effectively accomplished when students use both processes within the same study session.

Cognitive scientists suggest that the best way to master new material is to start out dedicating about 20-25 minutes reading and understanding the material in an intensely focused manner without distraction. Then switch to diffuse mode for at least 15 minutes by taking a break and letting the mind wander.

Diffuse thinking tends to encourage the internalization of subject matter by making new and creative connections to previously learned material. Experts agree that repeating this sequence two or three times in one study session effectively solidifies information in the brain.

In order to learn, you might think that you need to spend hours of focused mental energy pouring over study material. However, it turns out that your brain utilizes two types of thinking to most effectively learn. No doubt, blocks of time devoted to intense focus are necessary, but you also need rest periods within the same study session.  It’s the alternation between focused and diffuse mode that enables your brain to make information really stick and quality learning to take place.

We have launched a new category of products on InkyDeals, check out our eLearning courses and start learning a new skill or get better at what you do. You can get started for free with the InkyDeals Designer Training Freebie Bundle


Social Media Marketing in the Freelancer World

Whether by design or necessity, a growing number of workers are moving from the traditional world of full-time employment by major corporations to a new world of freelancing, contract work and small business ownership. That shift is not always an easy one, but for those who make it, the world of freelancing can be a very lucrative endeavor.

If you are looking for a way to get more freelance clients, build your brand identity and ultimately boost your profits, social media can be a powerful tool in your arsenal. When done right, social media engagement can extend your sphere of influence far beyond what you could have done otherwise. Here are some tips for making the most of your social media marketing.

Focus on Your Local Business Partners

As a freelancer, it is easy to get caught up on the major players in your chosen field, the big brand names everyone would recognize. The problem is everyone in your field is chasing those same big names, leaving little room for newcomers and no margin for error.

If you want to grow your freelance business organically, use your social media marketing prowess to target the local businesses that share your hometown and the surrounding area. If you think hard, you can probably come up with a dozen businesses within an easy drive of your home-based office. Seek out their social media pages, follow their activities and reach out to them with marketing ideas and other ways you can help. If you do a good job, you can parlay those finished projects into referrals that will help you land the big fish.

Connect with Your Colleagues

If you are working a traditional part-time or full-time job and freelancing on the side, the colleagues you work with every day can be valuable marketing tools in their own right. By connecting with them on social media and talking with them in real life, you can build interest for your freelancing endeavors and start to build the network you will need to expand your operations.

If you have already gone out on your own, reaching out to your former colleagues and business associates can be just as effective. Professional networking sites like LinkedIn are great places to start, but you can also use more traditional channels like Twitter and Facebook to spread the world and build interest about your new endeavors.

Show Off Your Expertise

No matter what your chosen field, establishing your expertise is a sure way to build your brand and land more clients. In the social media world, there are plenty of ways to establish your identity as an expert in your field and show off what you know.

From posting short videos on YouTube and sharing them on Facebook and Twitter to writing authoritative articles and white papers for professional social media sites, there are endless ways to showcase your expertise and build your brand. The more you post, the greater your voice will become, and that can be good news for your freelance business.

The world of work is changing rapidly, and that is a good thing for the nimble. If you are a hard worker, a fast learner and have the ability to change, you can turn the changes in the modern workplace to your advantage – and have a great time doing so.

WebToolHub: InkyDeals Ambassador Overview

This week it’s time for yet another InkyDeals Ambassador site overview. This weeks’ mention goes to WebToolHub.

As its name says, WebToolHub offers all the tools a web professional needs to understand where their internet property stands. From SEO and Rank checking tools to graphic resources, articles, and plugins for webmasters, the website has everything you want and need on the topic.

Speaking of articles, Web Tool Hub also has a very extensive collection of tutorials and other informative pieces that are sure to come in handy no matter what job you are undertaking on the web.

When you find yourself in need of web tools or resources this site is surely one of the first places to visit. Even more so now that you can find more of our exclusive deals and sales on it.  

This Halloween, A Spooky Contest Is Heading This Way

It’s that time of the year again when everyone is restless, looking over their shoulders even.

Who’s there? You ask while looking back anxiously.

Shadows glide out of view only to linger shortly in the corner of your eye. Are you seeing things? Or maybe there actually is something lurking around the corner.

Well, as you might have guessed Halloween is closing in and Inky has been pulling this kind of tricks all week. A question still remains: What devilish creature has he costumed as?

The answer will be your responsibility because this contest can only be won by the most imaginative and scary creations you can muster.

Here’s what you need to do: Go to Inky’s Facebook page and download InkyDeals PNG logo. Once you have the logo unleash the wildest, scariest and most terrifying corners of your imagination and suit Inky up. For the last step make Inky’s costume known to the entire world by attaching it in a comment at Inky’s Halloween Facebook post: Halloween Costume Contest.

Don’t worry you won’t go through all this trouble without some tasty treats waiting for you when you are done. How tasty? Well, we have 5 Infinity Bundles (worth $6,500)  ready for the top 5 scariest costumes plus a $100 Amazon Gift Card for the scariest of the five.

Note: Get Inky suited up as fast as possible because the contest ends Monday, October 31 at Midnight. Spooky!

If you just plan to watch all the festivities and costumes unfold on Facebook, remember that we also have a 50% promotion on all the deals on our website.

Update: The result of the contest are in.

Here are the winners of Inkys’ Halloween contest:

  1. Sol Visi – Winner of the grand prize consisting of $100 Amazon Gift card and an Infinity Bundle
  2. Denice Alicea Mullinex – Winner of an Infinity Bundle
  3. Judy Jordan – Winner of an Infinity Bundle
  4. Sue Lee – Winner of an Infinity Bundle
  5. David Simmons – Winner of an Infinity Bundle

All of the winners mentioned above will be contacted by our Support team to claim their prizes.

Orphic Pixel: InkyDeals Ambassador Overview

Similar to last week, we will present our newest Ambassador site, Orphic Pixel. Visit their website here, for exclusive deals and awesome promotions.

To get a feel for what Orphic pixel is all about we must say that we are very pleased to welcome such a wonderfully curated page within our Ambassador ranks. offers extensive information on many various topics. From website security, web hosting and SEO to Marketing tips, conversion optimization, and web design, Orphic Pixel has it all covered. On top of everything, their site is very well structured so you can easily find what you are looking for without spending too much time searching.

Piqued your interest? If Orphic Pixel sounds like something you’d be interested in reading, you can find them and our exclusive and awesome promotions here.

The Soul of Design: Inky Deals’ Newest Ambassador Website

Recently, The Soul of Design became one of InkyDeals’ proud ambassadors. Keep an eye out on their site for exclusive promotions and deals soon to come.

Their website, is an awesome collection of web design and technology news. They cover everything about emerging technologies from Google, Facebook, and Android. All of the news, coupled with specific articles dedicated to SEO practices and WordPress and Blogger themes create the perfect collection of information for internet professionals.

If you find yourself in need of more information on the topics mentioned above, give The Soul of Design a read and at the same time you’ll find all the scrumptious promotions and exclusive deals from InkyDeals as well.