Whether by design or necessity, a growing number of workers are moving from the traditional world of full-time employment by major corporations to a new world of freelancing, contract work and small business ownership. That shift is not always an easy one, but for those who make it, the world of freelancing can be a very lucrative endeavor.
If you are looking for a way to get more freelance clients, build your brand identity and ultimately boost your profits, social media can be a powerful tool in your arsenal. When done right, social media engagement can extend your sphere of influence far beyond what you could have done otherwise. Here are some tips for making the most of your social media marketing.
Focus on Your Local Business Partners
As a freelancer, it is easy to get caught up on the major players in your chosen field, the big brand names everyone would recognize. The problem is everyone in your field is chasing those same big names, leaving little room for newcomers and no margin for error.
If you want to grow your freelance business organically, use your social media marketing prowess to target the local businesses that share your hometown and the surrounding area. If you think hard, you can probably come up with a dozen businesses within an easy drive of your home-based office. Seek out their social media pages, follow their activities and reach out to them with marketing ideas and other ways you can help. If you do a good job, you can parlay those finished projects into referrals that will help you land the big fish.
Connect with Your Colleagues
If you are working a traditional part-time or full-time job and freelancing on the side, the colleagues you work with every day can be valuable marketing tools in their own right. By connecting with them on social media and talking with them in real life, you can build interest for your freelancing endeavors and start to build the network you will need to expand your operations.
If you have already gone out on your own, reaching out to your former colleagues and business associates can be just as effective. Professional networking sites like LinkedIn are great places to start, but you can also use more traditional channels like Twitter and Facebook to spread the world and build interest about your new endeavors.
Show Off Your Expertise
No matter what your chosen field, establishing your expertise is a sure way to build your brand and land more clients. In the social media world, there are plenty of ways to establish your identity as an expert in your field and show off what you know.
From posting short videos on YouTube and sharing them on Facebook and Twitter to writing authoritative articles and white papers for professional social media sites, there are endless ways to showcase your expertise and build your brand. The more you post, the greater your voice will become, and that can be good news for your freelance business.
The world of work is changing rapidly, and that is a good thing for the nimble. If you are a hard worker, a fast learner and have the ability to change, you can turn the changes in the modern workplace to your advantage – and have a great time doing so.